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How an EMEA commercial team turned eight weeks of preparation into shared AQ® language and targeted development insights across eight sub-group cohorts.
Full EMEA commercial team across field sales, marketing, technical services, and senior leaders.
Scoping to in-person workshop in eight weeks, including individual assessments, virtual prep, and full-day workshop.
Field sales, marketing, technical services, senior leaders, plus tenure and region segmentations.
Hope, Resilience, Unlearning, Mindset, and Team Support, chosen for direct relevance to the upcoming commercial cycle.
When a global healthcare business's EMEA commercial team faced a convergence of strategic commercial priorities, intensifying market pressure, and employee survey signals, AQai® Certified Partners Steve Botterill and Lucy Quick of Resourceful People Group deployed a data-informed adaptability programme across 89 participants, delivering the team's first shared AQ® language, targeted development insights across eight sub-group cohorts, and a follow-on capability that extended into the organisation's global HR leadership.
A global healthcare business operating across multiple EMEA markets, this organisation is part of a diversified industrial technology group and serves healthcare facilities including hospitals and health centres with specialist products and services that support clinical outcomes. Its commercial function spans field sales, marketing, and technical services teams distributed across multiple countries and language groups. At the time of the engagement, the business was entering a significant new phase of commercial activity that placed the adaptability of its commercial workforce firmly at the centre of its performance agenda.
The EMEA commercial leadership of a global healthcare business identified an emerging tension. Employee survey results had surfaced themes of resilience, change fatigue, and uneven team cohesion, signals that warranted attention in their own right and that carried additional weight given the organisation's upcoming commercial cycle and the continued intensity of the healthcare market. With approximately 89 people spread across multiple countries and functions, field sales, marketing, technical services, and senior leaders, the team operated in a linguistically and culturally diverse environment where a shared framework for navigating change was absent. Talent and leadership decisions were being made without visibility into how different cohorts within the team were actually experiencing and responding to the pace of change around them. The disconnect between what the employee data was signalling and what the organisation understood about its own adaptability profile had become a commercial priority to close.
Left unaddressed, the organisation risked entering a high-stakes commercial cycle, with intensifying market pressure and new commercial demands, without clarity on where its people were most exposed. The employee voice had already signalled the need for action. Without a structured response, declining resilience and fragmented team cohesion could undermine commercial execution at precisely the moment the business needed its people at their most adaptive.
AQai® Certified Partners Steve Botterill and Lucy Quick of Resourceful People Group deployed AQai's individual and cohort-level AQ® assessments across the full EMEA commercial team of 89 participants. Assessments were configured to generate individual AQ® profiles alongside team, sub-function, and demographic cohort reports, with cohorts including field sales (56), marketing (7), technical services (6), senior leaders (26), plus tenure, age, and region segmentations. Delivery was structured in two phases: a 90-minute virtual preparation session via Miro, then a full-day in-person workshop at the team's EMEA commercial conference. The workshop was built around five AQ® dimensions: Hope, Resilience, Unlearning, Mindset, and Team Support. The session closed with a personal action planning component: each participant committed to two individual development actions, with line managers briefed to initiate development conversations within two weeks.
A 90-minute virtual preparation session via Miro oriented all 89 participants to AQ® concepts and provided structured context for engaging with their individual results. AQme assessments and cohort-level analysis were completed in advance, generating individual profiles plus team, sub-function, and demographic cohort reports.
A full-day in-person workshop co-facilitated at the team's EMEA commercial conference, a multilingual, multi-country gathering. The session was built around five AQ® dimensions: Hope, Resilience, Unlearning, Mindset, and Team Support. Each participant committed to two individual development actions, with line managers briefed to initiate development conversations within two weeks.
Employee surveys flagged change fatigue and uneven cohesion across an 89-person EMEA commercial team. They could not tell leadership where the exposure was. AQ® broke the team into eight sub-group cohorts (field sales, marketing, technical services, senior leaders, plus tenure and region segmentations) and revealed insights generic surveys cannot produce. Senior leaders displayed following rather than leading traits in relation to adaptability. Hope was underdeveloped. Employees with fewer than six years of service were more adaptable than longer-tenured cohorts. The Global VP of HR's reaction said it: "We should have done this on day one, not day three." That sentence is the case for AQai® as the measurement layer organisations do not realise they need until they have it.
For the first time, the 89-person EMEA commercial team had a shared, science-backed language for adaptability, and the data to ground it. AQ® assessment results revealed that while the team's overall distribution followed a broadly typical pattern, the range from lowest to highest scores was notably wide. Senior leaders were identified as displaying following rather than leading traits in relation to adaptability. Hope emerged as an underdeveloped asset across the team. Team Support scores outpaced Company Support scores and showed no significant gender bias. Employees with fewer than six years of service registered as meaningfully more adaptable than longer-tenured cohorts. Within two weeks of the workshop, all participants had created personal action plans linked to their AQ® profiles. The engagement expanded: a follow-on AQ® programme was commissioned for the organisation's senior global HR team (11 participants), and the regional HR Director subsequently completed her Level 1 AQai® certification, signalling a deliberate shift from external delivery toward sustained in-house adaptability capability.
We should have done this on day one, not day three.
With 25 years of HR and commercial leadership experience, here as part of Resourceful People Group (RPG) we leverage our experience and expertise to "Enable, Support & Protect" individuals, teams and organisations to successfully undergo transformation, to achieve greater success & preparing ourselves for the future. That's why we like to call ourselves 'HR with a Twist' as we focus on creating value add within your organisation. As part of RPG we relatively unique as we are proud licensed practitioners of both AQai® and 2 different EQ tools (including Insights® & EQ Competence Inventory) plus a certified associate of the Reinvention Academy® and as a result we have a proven history of working globally (including UK, Europe, Middle East, APAC & America's) across multiple sectors (including charities), both in team workshops and personal coaching (both as a leader &/or individual contributors). In addition as part of RPG we have developed a number of unique tools designed to enable and support individuals in their personal journey including the amazing 'SCRUM UP - Sprinting Towards Personal Growth®' program, the RPG Growth Mirror Guide® (AI driven - 24 hour coaching tool) and also the RPG Organisational Values model focused on cultural development within an organisation focusing on adaptability. We are excited to be AQai certified partners and we look forward to walking with you on your journey.
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Hi, I’m Lucy Quick and I am an experienced people-orientated agile coach and business consultant with a focus on transformation and guiding teams through change. Through my experience and expertise, I have become a trusted advisor. I started my agile journey in a startup software development company, growing the business with multiple on and offshore teams. I soon realised that my success was rooted in understanding the importance of the people involved and the culture they want to create. I am skilled at understanding complex customer and business needs. From pre-sale interpretation to project planning, target-driven requirements through to delivery, as well as business transformations and new initiatives, I have supported it all. The skills learned have helped many different businesses and organisations, including at Vodafone and Jaguar Land Rover. As an independent consultant, I now take my years of experience with global enterprises, to ensure the growth and development of your business, through bringing out the best in your people.
View partner profile →AQ® gives leadership a measurable, multi-dimensional view of where a team is most exposed to change risk, across Ability, Character, and Environment. In this EMEA Healthcare engagement, AQ® analysis across eight sub-group cohorts surfaced that senior leaders displayed following rather than leading traits and that Hope was underdeveloped, reframing where the organisation's development investment would yield the highest return.
Yes. This Healthcare engagement deployed AQ® across 89 participants in EMEA spanning multiple countries, language groups, and functions (field sales, marketing, technical services, senior leaders), using Miro-based virtual prep and an in-person workshop designed for multilingual delivery.
In this Healthcare engagement, AQai® Certified Partners delivered from scoping to in-person workshop in eight weeks, including individual assessments for 89 participants, sub-group cohort analysis, virtual prep session, full-day workshop, and follow-up action planning.
Steve Botterill and Lucy Quick, AQai® Certified Partners at Resourceful People Group, co-led the engagement across an 89-person EMEA commercial team.
Engagement surveys measure how people feel about their work. AQ® measures how people respond to change, across 15 sub-dimensions of the A.C.E. Model. In this Healthcare engagement, engagement surveys had flagged change fatigue and uneven cohesion; AQ® identified the specific dimensions (Hope, Resilience, Unlearning, Mindset, Team Support) and the specific cohorts that would benefit most from focused development.
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