ADAPTABILITY ASSESSMENTS · CASE STUDY

Turning Growth Ambition into an Adaptability Agenda

Facing ambitious multi-year growth targets, fintech scale-up CredoPay used the AQ® assessment to give its 14 senior leaders a shared, evidence-based view of the team's adaptive capacity, and a co-created development agenda mapped to its growth priorities.

Industry
Financial Services
Location
Chennai, India
Duration
2025
Scope
14 senior leaders (CredoPay's full senior leadership team)
Client
CredoPay, a growth-stage fintech company based in Chennai, India
14
senior leaders

Full participation across CredoPay's entire senior leadership team.

Level 2
AQ® functionality

Insight mapping, correlation heatmap and the AQ® Organizational Goal Matrix applied to the team report.

8
sub-dimensions prioritised

High-leverage adaptability sub-dimensions across Ability, Character and Environment.

61
-page
report distilled

A 61-page AQ® team report distilled into a focused visual debrief.

EXECUTIVE SUMMARY

Facing ambitious multi-year growth targets, CredoPay, a growth-stage fintech company in Chennai, India, used the AQ® assessment across its 14 senior leaders to replace assumption with evidence. Working from the team's AQ® report, AQai® Certified Partner Ramesh Srinivasan of LeadFac Solutions distilled a 61-page analysis into a focused debrief and co-created a development agenda mapped to the priorities driving CredoPay's growth strategy.

ABOUT THE CLIENT

CredoPay is a growth-stage fintech company based in Chennai, India, with ambitions well beyond its home market: regional market leadership in the Middle East within two to five years, a place among the world's top fintech companies within a decade, and a sustained ranking in Great Place to Work® in its category. Scaling toward goals of that size puts new pressure on a senior leadership team around delegation, decision-making and cost discipline.

S
SITUATION

CredoPay, a growth-stage fintech based in Chennai, India, set ambitious growth targets: regional market leadership in the Middle East within two to five years, a place among the world's top fintech companies within a decade, and a sustained ranking in Great Place to Work® in its category. As the company scaled toward those goals, its senior leaders needed the inputs those growth-stage pressures demand around delegation, decision-making and cost discipline.

I
IMPLICATION

Ambitions on that scale depend on a leadership team that can retain and win clients, accelerate innovation and keep talent engaged through constant change. Without a clear read on the team's adaptive capacity, CredoPay's growth targets rested on assumption rather than evidence.

A
APPROACH

AQai® Certified Partner Ramesh Srinivasan, of LeadFac Solutions, deployed the AQ® assessment across all 14 members of CredoPay's senior leadership team in June 2025, securing full participation through a structured briefing and context setting. Working from the AQ® team report, he applied Level 2 functionality (insight mapping, the correlation heatmap and the AQ® Organizational Goal Matrix) to connect CredoPay's strategic priorities, change and transformation, talent retention, accelerated innovation and team performance, to eight adaptability sub-dimensions across Ability, Character and Environment.

He distilled the team's 61-page report into a focused visual debrief and co-created the resulting development actions with participants rather than prescribing them.

WHY AQ® WAS KEY

Evidence, not assumption, under growth-stage pressure.

AQ® measures adaptability, the capacity to navigate change, complexity and uncertainty, across three dimensions: Ability, Character and Environment. Unlike engagement surveys or personality tests, AQ® measures what people can do when the ground shifts, not how they feel or who they are. For CredoPay, that turned a growth agenda resting on assumption into one grounded in evidence: the team's collective strengths and development areas, mapped to the priorities driving its strategy.

8 high-leverage sub-dimensions mapped to CredoPay's growth priorities
R
RESULTS

CredoPay's senior leaders gained a shared, evidence-based view of the team's adaptive strengths and development areas, mapped to the priorities driving its growth strategy. Rather than a generic programme, eight high-leverage sub-dimensions were prioritised into a concrete, co-created development agenda across Ability, Character and Environment.

Full participation across all 14 leaders, and a highly engaged group and individual debrief, carried the work into group and individual sessions and co-created action plans. On the strength of the engagement, CredoPay signalled its intent to extend the assessment beyond its leadership team to a wider employee group.

The combination of data-driven assessment and reflective facilitation made the intervention both impactful and actionable.

Doreswamy P, Director, CredoPay
AQ® CERTIFIED PARTNER SPOTLIGHT
Ramesh

Ramesh Srinivasan

AQai® Certified Partner

Ramesh is a seasoned professional with around 30 years of work experience in HR and L&D functions in spectrum of industries. He is a certified Leadership Coach from Coaching Foundation India, AQ Coach (Level 1) by AQai, Certified Endorsed Facilitator by International Association of Facilitators, Lean Six Sigma Black Belt, DiSC certified, Harrison Assessments certified. Currently, Founder & Principal Architect of LeadFac Solutions and offer solutions in the areas of Leadership Development, Coaching Competency Management, OD interventions and use Group Process Facilitation as methodology.

View partner profile →
FREQUENTLY ASKED QUESTIONS

Common questions about this engagement

Who is CredoPay and what was the engagement?

CredoPay is a growth-stage fintech company based in Chennai, India. In 2025 it deployed the AQ® assessment across its 14 senior leaders to build a measurable, evidence-based adaptability agenda in support of ambitious growth targets.

Which AQ® functionality did the partner use?

AQai® Certified Partner Ramesh Srinivasan applied AQ® Level 2 functionality, insight mapping, the correlation heatmap and the AQ® Organizational Goal Matrix, working from CredoPay's AQ® team report.

What did the assessment produce for the leadership team?

A shared, evidence-based view of the team's adaptive strengths and development areas, with eight high-leverage sub-dimensions prioritised into a concrete, co-created development agenda across Ability, Character and Environment.

How many leaders took part?

All 14 members of CredoPay's senior leadership team completed the assessment, with full participation carried through group and individual debriefs and co-created action plans.

What is AQ® and how is it different from engagement surveys or personality tests?

AQ® measures adaptability, the capacity to navigate change, complexity and uncertainty, across Ability, Character and Environment. Unlike engagement surveys or personality tests, it measures what people can do when the ground shifts, not how they feel or who they are.

Work with a Certified Partner

Browse the directory of certified practitioners and find a partner suited to your sector.

Find a Partner →

Become a Certified Partner

AQ® Level 1 Foundation is the ICF-accredited starting point for becoming a Certified Partner.

Get certified →