Preparing for a major capacity expansion, a convention and business-events centre in Malaysia used the AQme® adaptability assessment across its ten-person commercial leadership team to find out whether it had the adaptability, agility and cohesion to carry the business through its next phase of growth.
Every member of the Sales, Business Development and Marketing leadership team completed the AQme® assessment.
The client rated the engagement 10 out of 10.
Top rating for how clearly the AQ® findings were translated for the team.
A two-day team programme followed by one-to-one coaching with every leader.
A convention and business-events centre in Malaysia was preparing for a major capacity expansion. AQai® Certified Partner Jonathan Low, of Global Success Learning Academy, assessed all ten leaders in its Sales, Business Development and Marketing team with the AQme® adaptability assessment, then mapped how the individual profiles combined at team level. The data showed a team stronger at optimising existing workflows than transforming for growth. Jonathan delivered the findings through a two-day programme and one-to-one coaching with every team member, translating the AQ® profile into named change champions, learning sprints and redesigned sales rituals aligned to the expansion strategy.
A convention and business-events centre in Malaysia, operating in the business events and MICE sector. At the time of the engagement it was preparing for a major capacity expansion, with a ten-person Sales, Business Development and Marketing leadership team responsible for winning and growing the accounts that expansion depends on.
A convention and business-events centre in Malaysia was preparing for a major capacity expansion. Its ten-person Sales, Business Development and Marketing leadership team faced rising commercial complexity, tougher client negotiations, and pressure to modernise how it won and grew accounts. Leadership wanted to know whether the team had the adaptability, agility and cohesion to carry the business through its next phase of growth.
Without a clear read on the team's adaptability, the organisation risked scaling its ambitions on capabilities built for a smaller, slower market, carrying outdated sales habits, unmanaged stress and cultural friction into a far more competitive phase of growth.
AQai® Certified Partner Jonathan Low assessed all ten leaders with the AQme® adaptability assessment, then used AQ® to map how the individual profiles combined at a team level. The data surfaced a team stronger at optimising existing workflows than transforming for growth. Lower scores in AQ® Abilities including Mindset, Resilience and Unlearning, coupled with low AQ® Environment scores, showed the team was not ready for the changes ahead.
Jonathan delivered the findings through a two-day programme and one-to-one coaching with every team member, translating the AQ® profile into practical moves: naming high-adaptability change champions, designing learning sprints, and redesigning sales rituals aligned to the expansion strategy.
AQ® measures adaptability, the capacity to navigate change, complexity and uncertainty, across three dimensions: Ability, Character and Environment. Unlike engagement surveys or personality tests, AQ® measures what people can do when the ground shifts, not how they feel or who they are. For this commercial team, that distinction mattered: the profile showed a group strong at optimising what already worked but under-equipped for transformation, with Mindset, Resilience and Unlearning low in Ability and a low-scoring Environment around them. That gave leadership a specific development focus ahead of the expansion rather than a general call to be more agile.
The first time we saw data that made sense of how we feel during change.
Jonathan centers his conference keynote speaking and leadership coaching work with associations, organizations and senior executives to measurably improve their leadership effectiveness, growth development, and business performance especially in the areas of Sales Performance, Service Quality, Leadership Communication, and Team Development. He believes that "Increased self-awareness accelerates professional relations and business success. Jonathan is a Global Speaking Fellow, Certified Speaking Professional (CSP), Master Certified Coach (MCC), and one of Asia's leading Sales, Service & Leadership Optimiser, and International Author. He has successfully delivered his high-energy, engaging and transformational keynotes to audiences globally as he energises the heart, equips the mind and elevates the performances of the teams. Described by his clients as inspiring, empowering, and thought-provoking yet caring, Jonathan continues to let leaders explore deeper levels of self-awareness in a safe and trusting environment. This has helped his clients to experience greater intentional growth, inspiring them to new levels of discovery, productivity, and performance. Jonathan guides and coaches them through a plan that also involves valuable inputs and insights from key stakeholders to achieve results for their organizations, teams, and clients themselves. Jonathan has more than 25 years of in-depth executive experience in leadership, sales management, customer experience, and business resilience, working with executives and their leadership teams throughout Asia, the Middle East, Africa, Europe, and North America. Over the years, Jonathan has earned numerous well-recognized professional talent development accreditations and certifications in the field of leadership, executive coaching, emotional intelligence, mental toughness, trust-building, resilience, and assessments by reputed international organizations.
View partner profile →A convention and business-events centre in Malaysia preparing for a major capacity expansion. Its ten-person Sales, Business Development and Marketing leadership team completed the AQme® adaptability assessment, followed by a two-day programme and one-to-one coaching delivered by AQai® Certified Partner Jonathan Low.
Because expansion changes what the commercial team is being asked to do. Leadership wanted evidence on whether the team had the adaptability, agility and cohesion to carry the business through growth, rather than scaling ambitions on capabilities built for a smaller, slower market.
That the team was stronger at optimising existing workflows than at transforming for growth. Lower scores in AQ® Abilities including Mindset, Resilience and Unlearning, combined with low AQ® Environment scores, indicated the team was not ready for the changes ahead.
The team left with a shared language for adaptability and a clear development focus on resilience, unlearning and a more supportive operating environment. High-adaptability individuals were named as change champions to model new sales behaviours, learning sprints were designed, and sales rituals were redesigned around the expansion strategy.
Jonathan Low, an AQai® Certified Partner at Level 2 and founder of Global Success Learning Academy, a leadership and organisational development partner working across keynotes, training, coaching and learning solutions.
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